Stop pacing ad budgets in a spreadsheet.
Pacer.Ad is a budget pacing tool for Google Ads and Meta Ads, built for agencies running multi-location accounts. It syncs delivery nightly, shows every client’s month-to-date pace on one board, and tells you the exact daily budget to set for each campaign.
Multi-location, Minus the Mess
Pace by client, channel, or store. Pacer.Ad matches campaigns to the right location and rolls everything up.
The Number You Need
See what’s off pace, what’s left, and the daily budget to set. That’s it.
Google + Meta, Together
Pull both platforms into one board. Copy the changes, or preview and apply them with guardrails.
Google Ads and Meta Ads sync directly. Google Sheets stays useful for bulk setup and exports. Claude via MCP, more ad networks, and alerts are on the roadmap.
Built for agencies running
multi-location accounts
75%
Details
4,000+
Details
The leading pacing board that shows every client’s status at a glance
FOR AGENCIES
Store-level pacing without the spreadsheet work
Campaigns match to clients and stores by name pattern on every sync, month-to-date spend rolls up per store, and unmatched spend is flagged loudly instead of silently dropped.
Daily budget write-back with guardrails
Why spreadsheet pacing breaks at multi-location scale
Matching campaigns to stores by name pattern
FOR AGENCIES
Preview-and-confirm budget write-back
Campaigns match to clients and stores by name pattern on every sync, month-to-date spend rolls up per store, and unmatched spend is flagged loudly instead of silently dropped.
Daily budget write-back with guardrails
Why spreadsheet pacing breaks at multi-location scale
Matching campaigns to stores by name pattern